Ziad Selfani is the Founder and Managing Director of Blu Edge Marketing Agency, a Beirut-based strategic and creative consultancy renowned for its precision, responsiveness, and care. With over 30 years of experience across real estate, luxury, F&B, and technology sectors, he is recognized as one of the region’s leading marketing strategists. Under his guidance, Blu Edge has expanded from Lebanon to the GCC and Africa, delivering impactful brand strategies, digital campaigns, and creative storytelling. Ziad has received multiple international awards, including “Excellence in Agency Leadership,” and is celebrated for merging strategy with emotion to drive growth.