Born in Aachen, Germany, he studied marketing and economics at Aachen University before beginning his career at Dr. Babor Cosmetics as a young marketing professional. He went on to serve as Purchasing Director at alessandro GmbH, where he successfully expanded a professional-only brand into high-street retail. As Purchasing and Marketing Director at Artdeco GmbH, he strengthened one of Germany’s leading independent makeup brands. Returning to Dr. Babor Cosmetics as Marketing Director, he led a full brand relaunch and created Medical Beauty units. He later held senior roles at Luxess GmbH and now serves as Managing Partner at inspira: cosmetics GmbH, transforming it into an innovative, science-driven brand.