Raj Azad, 22, is the Founder & CEO of Project Shades, a brand he launched at 20 to disrupt India’s eyewear industry with bold designs and a rebellious ethos. With no formal background in fashion or business, he bootstrapped his way into the market, leveraging instinct and digital-first strategies to carve a niche.

In just two years, Project Shades has become a go-to label for statement eyewear among influencers and trendsetters. he ability to merge commerce with culture has positioned him as a rising force in India’s D2C fashion space.