Peter Birdsall is the co-owner of Wittenborg University of Applied Sciences, an independent business school in the Netherlands. In 2023, the university hosted approximately 1,500 students and over 200 staff members from more than 120 nationalities, making it the most international business school in the country. Growing at an annual rate of about 10%, Wittenborg has established itself as the leading independent, privately funded higher education institution in the Netherlands.

With its main campus in Apeldoorn and an additional location in Amsterdam, Wittenborg offers a truly global learning environment. The university also owns, develops, and manages student accommodation, ensuring a supportive and inclusive experience for its diverse international student body, while maintaining a strong commitment to educational excellence and innovation.