Laura Holton is Head of Field Marketing at The Adaptavist Group, leading innovative, commercially focused programs that strengthen customer relationships and drive multimillion-dollar pipeline impact. With over a decade in global B2B marketing, she blends creativity with data-driven strategy and builds high-performing teams that deliver measurable results. Recognised in the Future B2B CMO 100 and a Chartered Marketer, Laura champions customer experience, sales–marketing alignment, and standout engagement initiatives. Beyond work, she lectures at the University of Southampton, advocates for mental health, and raises lupus awareness, creating supportive spaces for growth and dialogue.