Jon Wright is a fitness industry veteran with 30 years of experience. A visionary and pioneer, Jon has consistently challenged the status quo. He founded Xercise 4 Less (X4L) in 2009, pioneering the budget gym space. Under his leadership, the chain expanded from one to 52 clubs, serving over 300,000 members by 2017. X4L earned multiple accolades, including Budget Club of the Year three times and Venture-Backed Management Team of the Year.

Since 2020, he has broken new ground with EMS training, founding Feel Electric, the UK’s largest private EMS provIder. Jon has developed a successful business model that is now franchising to empower other entrepreneurs in this growing industry.