Geraldin O’keefe is a distinguished perfumer, aromatherapist, herbalist, and microencapsulation expert with over two decades of international experience in the US, Europe, and Japan. She has collaborated with leading fragrance houses, including International Flavors & Fragrances, Givaudan, and Takasago, refining her skills in fine fragrance creation, sensory innovation, and technical formulation. In 1987, she founded her consulting firm, partnering with global brands such as Avon, Guerlain, and L’Oréal to develop IFRA-compliant fragrances. A pioneer in aromatherapy and holistic fragrance design, Geraldin integrates botanicals, wellness benefits, and sensory storytelling, shaping the future of fragrance innovation worldwide.