Dr. Zeina Ghossoub al Asswad is a Master Certified Coach (MCC) with 20+ years' experience in executive leadership and wellness coaching. As founder of ICF-Charter Chapter Lebanon and co-founder of multiple coaching institutions, she has pioneered professional coaching standards in the MIddle East.

Her academic leadership spans three continents - serving on faculty at California's College of Executive Coaching, directing behavioral health programs at LAU Medical School, and coordinating courses at New York's Cooper Smith College. With a Ph.D. in Human Behavior and Master's in Nutrition, she brings unique interdisciplinary expertise.

A prolific author and educator, Dr. Asswad has co-authored bestsellers, scientific articles, and digital courses while certifying coaches through her two ICF-accredited schools. Her multidimensional approach integrates emotional intelligence, transformative coaching, and team development methodologies.