Daniel Icenhour has 14 years of experience in the nutraceutical industry with a focus on sports performance. His career spans all aspects of the field, including R&D, domestic sales, operations, manufacturing, and international sales. In 2023, he was honored with the GNC Most Outstanding Professional award for an up-and-coming brand. Dan was also part of a company that achieved an extraordinary milestone growing to $1.2 billion in sales in under five years.

Passionate about health and wellness, Dan’s ultimate goal is to help people live fitter, happier, and healthier lives. Drawing on his extensive industry expertise, he continues to innovate and inspire, working toward creating products and solutions that enhance performance and overall well-being for indivIduals worldwIde.