“To me, Longevity is a lifetime labour of love.” An endurance athlete and accomplished business professional, Dani Afiouni is passionate about the power of recovery in enhancing human performance. With personal experience spanning Ironman triathlons, mountaineering, and skydiving, Dani has conquered 20 summits including 5 of the world’s top 7 completed 7 marathons on 7 continents in 10 days, and taken on extreme challenges such as the North Pole Marathon, Everest Marathon, and the 250km Amazon Jungle Ultra.

Previously serving as a Category Leader and Marketing Transformation Lead at PepsiCo, and as Chief Commercial Officer at Masafi, Dani combines a strong consumer sales and marketing background with deep expertise in the recovery market. Founding Longevity Sports as a lifelong passion project, Dani continues to champion recovery as a key driver of human performance.