Matthew Wong Kah Fai
Managing Director & Co-Founder of Unravel Digital Marketing Sdn. Bhd. (Malaysia)
Bio
Matthew Wong Kah Fai is a seasoned digital marketing leader and entrepreneur with over two decades of experience driving significant brand engagement and measurable business growth across diverse industries, including financial services, automotive, and FMCG. As the Managing Director and Co-Founder of UnRavel Digital Marketing since February 2021, Matthew leads with a focus on innovation and client success, combining creative solutions with data-driven insights to meet diverse client needs and empower brands in the evolving digital landscape.
Prior to co-founding UnRavel, Matthew served as Managing Director at Hive Marketing Sdn Bhd from July 2018 to February 2021, where he contributed to their unique position offering a blend of traditional and digital marketing services. His leadership journey includes a pivotal role as General Manager at Columbus Agency (part of Dentsu Aegis Network) from November 2016 to July 2018, where he successfully established the Malaysian operations under Consider iProspect. He grew the team from 2 to 30 members and expanded client accounts from 4 to 37 within the first year, earning a bronze award for M&E Excellence in Out-of-home Advertising.
Matthew's extensive background also encompasses significant contributions at Consider Digital as Head of Accounts from August 2015 to July 2018, where he managed strategic growth and project management for a vast portfolio of clients including Astro, AIG, Amway, IKEA, and Spotify. He led a team of HODs in setting overall agency processes. Earlier in his career, at Zed Digital from September 2007 to August 2011, he served as Senior Manager Project Management/Project Group Head, managing projects for diverse clients like Petronas, Axiata, Celcom, and Maybank, practicing PMP and Prince2 methodologies. His career began with foundational experience at i-City Sdn Bhd as IT Project Executive from June 2004 to July 2006, where he was responsible for overall IT technology implementation, assisting top management and liaising with major technology partners like Cisco, Microsoft, and IBM in the development of projects.
Recognized as the "Innovative Leader of the Year 2019" and contributing to UnRavel's "Asia Most Innovative Digital Marketing Solutions Company Award 2025," Matthew consistently demonstrates his strategic vision and ability to deliver impactful results
Personal Quote:
“Persistence over perfection, insight through intention, growth comes from doing, refining, and repeating. Success lies in data, human connection, and relentless effort that empowers brands to evolve and truly thrive. - Matthew Wong Kah Fai”