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Dr. (H.C.) Jaslyin Qiyu
Managing Director and Founder, Mad About Marketing Consulting
Bio
Dr. (H.C.) Jaslyin Qiyu over two decades of strategic marketing leadership across Asia Pacific's most demanding financial services landscape, Dr. Qiyu has consistently delivered transformation that matters not just surface-level adjustments, but fundamental shifts in how organizations approach customer engagement and market positioning.
Her executive trajectory spans regional leadership roles at Citibank, EY, Credit Suisse, JLL, and Kantar, where she architected marketing transformations that generated measurable business impact. At EY, she built the ASEAN marketing practice from ground zero, establishing a three-year roadmap that elevated the firm's consulting reputation while contributing 12% year-over-year revenue growth through strategic lead generation.
Dr. Qiyu's expertise encompasses the full spectrum of modern marketing complexity: MarTech strategy implementation, account-based marketing frameworks, digital capability development, and organizational change management. Her approach combines analytical rigor with practical execution understanding that successful transformation requires both technological sophistication and human-centered design.
As founder of Mad About Marketing Consulting, she champions a fractional talent model that solves real business problems while empowering marketing professionals, particularly women balancing career advancement with personal priorities. This philosophy reflects her broader conviction: effective marketing isn't about deploying the latest tools, but creating ecosystems where strategic thinking and customer insights drive sustainable growth.
Her academic credentials include an MIT Sloan certification in AI business strategy and a recent Doctor of Professional Studies (Honorary) in Marketing from Azteca University. Industry recognition includes Global 200 Power Leaders in Marketing & Communications and multiple excellence awards for transformational impact.
Personal Quote:
“Real transformation isn’t about MarTech tools, it’s about ecosystems where data meets empathy. Involve people in change, solve customer problems first, then choose tools. Everything else is costly distraction. - Dr. (H.C.) Jaslyin Qiyu”