Wael Al-Masri is a seasoned expert in Integrated Marketing Communications with over 26 years of experience in the UAE. He has produced and directed radio and television commercials, along with hundreds of corporate videos for high-profile local, regional, and international clients. His work also includes strategizing and executing PR and marketing campaigns for government, public, and private sector organizations, delivering measurable impact.

Recognizing the evolving role of PR and marketing in organizational success, Wael founded Vamp Up Marketing Services, a leading agency focused on sustainability and the global transition to the Green Economy. Bringing together business analysts, PR and marketing strategists, and AI specialists, he creates innovative, results-driven campaigns. His forward-thinking vision and strategic expertise have consistently transformed challenges into success stories, cementing his reputation as an industry leader.