Wael Al-Masri is a seasoned Integrated Marketing Communications expert with over 26 years of experience in the UAE. He has produced and directed radio and TV commercials, corporate videos, and executed high-impact PR and marketing campaigns for local, regional, and international clients across government, public, and private sectors. Recognizing the evolving landscape of marketing, Wael founded Vamp Up Marketing Services, a leading agency driving sustainability and the global Green Economy transition. Combining strategic vision with innovative execution, he brings together business analysts, PR, and marketing specialists to deliver measurable results, transforming challenges into success stories and cementing his reputation as an industry leader.