Naif Al-Shaban is the Chief Commercial Officer at Cipher with over 18 years of leadership in sales, business development, and go-to-market strategy. He specializes in driving sustainable growth, building high-impact teams, and unlocking business potential through innovation and customer-centric strategies. Known for his executive presence and strategic mindset, Naif develops commercial strategies that enhance competitive advantage and transform organizational performance across complex markets. His leadership emphasizes collaboration, operational excellence, and integrity, with proven expertise in scaling businesses, entering new markets, and building strong partner ecosystems that deliver long-term value.