Dr. Richa Arora, PhD, SFHEA, is the Head of Institution and COO at the University of Stirling and SQA-RAK Campus in the UAE. With over 20 years of leadership in academia, she is a driving force in transforming higher education through innovation, strategy, and entrepreneurial thinking. Holding a PhD in Marketing from the University of Pune and author of a book on Marketing Research, Dr. Arora has pioneered initiatives like the Entrepreneurship Acceleration Programme and innovation hubs that bridge academia with industry. A respected speaker and visiting professor globally, she continues to shape the future of education and business collaboration.