Dr. Moran Cerf, PhD in neuroscience (Caltech), is a leading researcher bridging neuroscience and business. With nearly 90 publications, six patents, 50+ students, and 10 million followers, he has taught at NYU and Kellogg. His work explores decision-making, behavior, and engagement, using unique brain-surgery methods. A consultant to global firms, media contributor, TEDx speaker, and storytelling champion, Dr. Cerf combines science, leadership, and creativity, while serving on neuro-tech boards and founding social-impact ventures.